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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="John W Mullins"
cover
Marketing Management: a Strategic Decision Making Approach, 6th. Ed
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John W MullinsOrville C. Walker

This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day.

Edisi
-
ISBN/ISSN
978-0-07-110-109-7
Deskripsi Fisik
xv, 533 hlm,; 28 cm
Judul Seri
-
No. Panggil
658.8 John m