Text

Marketing Management: a Strategic Decision Making Approach, 6th. Ed

---

This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

658.8 John m

Penerbit

New York : McGraw-Hill Irwin., 2008

Deskripsi Fisik

xv, 533 hlm,; 28 cm

Bahasa

English

ISBN/ISSN

978-0-07-110-109-7

Klasifikasi

658.8

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

-

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar